Matrix has announced the launch of its newest innovation: Food For Soft XXL Big 'N Soft Mousse, an extra hydrating, volumizing mousse designed to deliver showstopping volume without compromising softness. The mousse expands the best-selling Food For Soft franchise, bringing a new dimension of airy fullness and plush hydration to all hair types. Engineered for consumers who want both volume and moisture without the stiffness, this next-generation formula delivers 2X more volume while keeping hair teddy-bear soft for up to 12 hours.

The result is full-bodied, bouncy hair that feels as good as it looks. Unlike traditional mousses that can leave hair crunchy or dry, Food For Soft XXL Big 'N Soft Mousse is formulated without drying alcohols or salts, ensuring a flexible, residue-free finish. The formula is powered by a nourishing blend of fat hyaluronic acid and avocado oil, which work together to help retain moisture, plump hair fibers, and support long-lasting volume without weighing hair down.

Key benefits include: 2X more showstopping volume, instant hydration with no crunch, 450°F heat protection, 12-hour teddy-bear soft hair, no unwanted residue, suitable for all hair types, textures, and color-treated hair. The mousse features a lightweight, airy foam texture with a warm, inviting fragrance of sweet vanilla and amber, elevating both performance and sensorial experience. To use, apply to damp hair in sections from root to ends.

Then, blow-dry or diffuse for amplified volume, or air-dry to enhance natural texture and definition. For maximum lift, focus heat at the roots using a round brush or curlers. Food For Soft XXL Big 'N Soft Mousse (7.1 oz /210 ml; $29 MSRP) is available at Ulta Beauty, SalonCentric, Cosmoprof, Amazon, and JCPenney, as well as in professional salons nationwide.