Microsoft Corp. announced agentic AI solutions designed to bring intelligent automation to every part of the retail business. These new capabilities help retailers move faster, serve shoppers with greater relevance, and operate with resilience and efficiency, delivering a modern foundation for growth in a highly competitive market.
Across merchandising, marketing, store operations and fulfillment, these solutions bring a connected layer of intelligence that transforms fragmented workflows into coordinated execution. By equipping teams with context-aware tools that can anticipate and act, Microsoft is accelerating the industry's move toward a unified, intelligence-driven operating system built for the pace of modern retail. Copilot Checkout will enable merchants to reach shoppers as they complete purchases discovered directly within Copilot without being redirected to external sites.
Copilot Checkout turns conversations into conversions -- instantly. No redirect, no friction, and merchants stay the merchant of record. Copilot Checkout is now available in the U.S. on Copilot.com.
Trusted partners enabling this experience include PayPal, Shopify and Stripe. Shoppers will be able to purchase from leading retail brands such as Urban Outfitters,thropologie and Ashley Furniture, and discover unique and handmade items from Etsy sellers with many more joining soon. Microsoft is introducing two solutions that bring agentic commerce to life across the digital experiences retailers own: Brand Agents, now available for merchants on the Shopify platform, and the personalized shopping agent template in Copilot Studio.
Both enable personalized, conversational shopping experiences, helping retailers guide customers, boost engagement and drive conversions. Brand Agents is a turnkey solution for brands to bring their authentic voice into every digital interaction on their website. Enabling smarter discovery and recommendations through catalog enrichment: Microsoft is also launching in public preview the catalog enrichment agent template in Copilot Studio, an intelligent assistant that extracts product attributes from images, enriches them with social insights, and automates catalog tasks such as product onboarding, categorization and error resolution.
Serving as a foundation for agentic commerce and a new lever for merchants, this customizable template transforms product data into enriched, structured data that fuels discovery, recommendations and hyper-personalized shopping experiences across channels.mpowering store associa tes and streamlining store operations for faster service and better customer experiences. Retailers continue to grapple with high turnover and a shortage of skilled frontline staff. Many employees lack access to digital tools that could help them serve customers more effectively and efficiently.
Microsoft's new agentic AI solutions mark a turning point in the era of agentic AI for retailers, retailers's new agentic AI for retailers, and is accelerating the industry's move towards a unified, intelligence-driven operate system built for the pace of current retail. Copilot Checkout is also available in the U.S., on Cop pilot.
