Mondelez International, Inc. launched new SOUR PATCH KIDS CHEWS. SOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped, and not shaped like classic Kids ? in fact, they flip the SOUR PATCH KIDS experience know on its head ?
they are sweet on the outside and have a burst of sour sanding on the inside. It's the sweet then sour experience the taste buds didn't see coming from SOUR PATCH KIDS. SOUR PATCH KIDS CHEWS come in classic SOUR PATCH KIDS flavors: REDBERRY, Blue Raspberry, Orange, Lemon, and Lime.
They are available for purchase online and at major national retailers in a 1.9 oz king size pack for an SRP of $2.49, a 2.1 oz small peg bag for an SRP of $1.25, a 5.1 oz large peg bag for an SRP of $3.29, and an 8.1 oz small standup bag for an SRP of $5.09. This new format from SOUR PATCH KIDS is also available in delicious SWEDISH FISH flavors like classic red, Blue Raspberry, Orange, Lemon, and Lime. Eighty-seven percent of Gen Z say they play video games on devices such as smartphones, gaming consoles, or computers at least weekly, and SOUR PATCH KIDS wanted to make a candy that fit their lifestyle.
Gamers can rest easy knowing their controllers are safe from sticky sour dust. The individually wrapped candies and sour on the inside means a shorter break from the controller due to sticky fingers, and more time battling the enemies and making game-winning plays. To celebrate the SOUR PATCH KIDS CHEWS debut on shelf, the brand is teaming up with fan-favorite gaming streamers Cinna, Gleam, Typical Gamer, DOUGDOUG, JeromeASF, Juliakins, PartyArlie and Caryn and Connie bringing SOUR PATCH KIDS CHEWS straight to the livestream on Twitch and YouTube.
From May through June, gaming partners will highlight new SOUR PATCH KIDS CHEWS while taking on sweet then sour challenges in a brand new Mischief Mode experience - a wild, interactive gaming experience where fans control the chaos. During select livestreams, viewers can participate in interactive moments to drive mischief and for the chance to win the ultimate gaming bundle, inclusive of a custom SOUR PATCH KIDS CHEWS gaming controller, SOUR PATCH KIDS CHEWS candy, and other merch.
Mondelez International, Inc. is one of the world's leading food processing groups. Net sales break down by family of products as follows:
- cookies and snacks (47.7%): Barni, belVita, Chips Ahoy, Club Social, Enjoy Life Foods, Honey Maid, Kinh Do, LU, Oreo, Prince, Ritz, Tate's Bake Shop, Tiger, Triscuit, TUC, Wheat Thins, etc. brands;
- chocolates (33%): 5 Star, Alpen Gold, Cadbury, Cadbury Dairy Milk, Côte d'Or, Daim, Freia, Hu, Lacta, Marabou, Milka, Toblerone, etc. brands;
- chewing gums and candies (10.5%): Halls, Clorets, Maynards Bassett's, Sour Patch Kids, Stride, etc. brands;
- cheese and grocery products (6.2%);
- beverages (2.6%): juices, teas and powdered beverages (Tang brand) and malted beverages (Cadbury Bournvita).
At the end of 2025, the group had 145 manufacturing sites worldwide.
Net sales are distributed geographically as follows: the United States (24.2%), North America (3.5%), Europe (39%), Asia/Pacific/Middle East/Africa (20.6%) and Latin America (12.7%).
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