MRI-Simmons announced an expanded collaboration with Experian, a global data and technology company, to make audience segments derived from MRI-Simmons? nationally representative consumer research available through Experian?s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI-Simmons?
consumer research, then activate those audiences at scale through Experian?s platform and distribution network. Experian customers can now select from a broad range of MRI-Simmons audience segments that reflect the motivations, attitudes, and behaviors shaping consumer decisions. Grounded in research from MRI-Simmons?
national consumer study and enabled by Experian?s modeling engine, these segments use research-based modeling to scale insights for broader audience reach. Marketers can activate these audiences through Experian Curated Deals, which integrate data, identity, inventory, and intelligent optimization to drive advertising efficiency. This gives marketers a streamlined path from audience planning to activation by aligning audience segments informed by MRI-Simmons?
insights with suitable media. In addition to syndicated segments, MRI-Simmons provides custom audience development for brands seeking more specialized targeting. Custom segments can be made available in Experian?s data marketplace, empowering marketers to plan and activate campaigns through Experian?s trusted network of integrated platforms. Making MRI-Simmons?
research-based audiences available through Experian?s data marketplace enables brands to understand their audiences on a deeper level, not just who they are, but what drives their decisions. With Experian Curated Deals, marketers can seamlessly turn these insights into action, activating the right audiences across channels through Experian?s integrated platform network. MRI-Simmons and Experian bring together consumer understanding and advanced activation capabilities to help marketers move seamlessly from insight to impact.
MRI-Simmons provides survey-based consumer insights that reveal motivations, attitudes, and behaviors, while Experian applies its modeling expertise to translate those insights into scalable, privacy-responsible audiences that can be activated across media platforms. MRI-Simmons serves as the source of consumer intelligence, delivering research-driven insights that inform how audiences are defined and understood. Experian is responsible for modeling those research-based insights and operationalizing them within its ecosystem, enabling distribution to third-party platforms for campaign activation. MRI-Simmons insights are not used directly for activation.
Instead, MRI Simmons? survey-based research informs the strategic design and definition of audiences. Experian then uses those research-derived insights as inputs to create modeled audiences that are suitable for activation within its platform and partner environments.
MRI Simmons provides foundational consumer insights based on nationally representative research. Experian applies analytics and modeling techniques to translate those insights into scalable audience segments. These modeled audiences are then made available through Experian?s partner network, allowing marketers to reach consumers in a way that reflects real-world attitudes and behaviors uncovered by MRI Simmons research.
Marketers gain the ability to pair human understanding with real world scale. MRI Simmons delivers insight into why consumers think and behave the way they do, while Experian brings those insights to life through modeled audiences that can be activated across the media ecosystem. The result is more informed planning, more relevant targeting, and campaigns that better connect with consumers.
