Nextdoor and Freshpaint announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes ? without compromising privacy or compliance. The integration connects Nextdoor's Ads Manager to Freshpaint's privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume.
With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition. The integration delivers: Incremental local reach among verified household decision-makers not duplicated by search or other social platforms; Neighborhood-level attribution tied to specific service lines, zip codes, and campaigns ? not just clicks and impressions; PHI protection by default through server-side data collection with full governance and auditability; A single view of local growth from first neighborhood exposure to patient acquisition.
The Freshpaint-Nextdoor integration is available now. Healthcare advertisers interested in getting started can visit business.nextdoor.com to learn more.
Nextdoor Holdings, Inc. is the essential neighborhood network to the people, places, and information that matter most in their local communities. Its Nextdoor platform is used by neighbors, businesses, and public agencies in approximately 11 different countries to foster more engaged communities. Neighbors use Nextdoor to stay informed on neighbors, local news, participate in conversations, discover and support local businesses, and exchange goods and services. Businesses leverage Nextdoor to connect with these engaged communities through business pages and targeted advertising, while public agencies include fire departments, law enforcement, municipal offices share real-time updates, critical alerts, and community information. The Company offers a suite of advertising solutions designed to deliver value for businesses of all sizes. Its advertising solutions include Hyperlocal Targeting, Diverse Ad Formats, Brand Safety and Trust and others.
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