Nexxen announced major enhancements to its nexAI DSP Assistant, the AI assistant in its demand-side platform ('DSP'), which will augment all phases of campaign management and amplify full-funnel performance for buyers. nexAI DSP Assistant capabilities are expanding from mid- and post-campaign reporting and analytics to include: Pre-campaign set-up and quality assurance (?QA?) to launch campaigns confidently with automatic misconfiguration checks; Deal troubleshooting and diagnostics to quickly identify, diagnose and resolve delivery issues; Mid-campaign optimization through natively embedded nexAI insights to provide built-in recommendations for campaigns mid-flight. Alongside, Nexxen is launching a new DSP user interface (?UI?), creating strategic operational efficiencies and offering a streamlined and intuitive workflow in the platform.

The AI-native interface lays the foundation for seamless integration of future innovation, while speeding up user onboarding and campaign launch, and reducing the need for training. Forthcoming product development on the nexAI DSP Assistant will include: Optimization recommendation agent to drive stronger campaign performance with clear recommendations through adjustments to bids, budgets, audiences and supply; Audience discovery agent to create audience segments leveraging Nexxen Discovery and Nexxen?s robust data marketplace; Advanced data integrations with Nexxen Discovery and the Nexxen supply-side platform (?SSP?) to apply holistic signals for improvement at every stage of campaign planning and activation; Open connections to third-party application programming interfaces (?APIs?) to onboard data valuable to informing planning, performance, measurement and optimization. Critically, even as the sophistication of its capabilities grows, the nexAI DSP Assistant remains autonomous only to the extent that users choose, keeping traders in full control and maintaining complete transparency into campaign adjustments and optimization.