Nexxen, the advertising technology platform powered by unique data and media, announced a partnership with Unity, the world's game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen?s platform, Unity?s in-app mobile supply expands buyers? access to premium mobile environments and gaming inventory through its demand-side platform (?DSP?), Nexxen DSP, as well as third-party DSPs.

Mobile gaming represents one of the most time-intensive forms of engagement on phones ? a 2025 report found that the average mobile gamer spends approximately 8.5 hours per week playing, often while second screening on TV. Unity powers a significant share of this ecosystem, reaching 256M+ monthly active users in the U.S., with more than 71% of the top 1,000 mobile games built on Unity.

By bringing Unity?s premium inventory into Nexxen?s platform, brands and agencies can seamlessly extend their video footprint into high-attention mobile contexts ? alongside existing Connected TV (?CTV?), digital and other cross-screen investments ? without adding new tools or workflows.

Unlike traditional, cookie-based web inventory, in-app mobile environments rely on deterministic signals, ensuring this supply is durable and addressable, even as AI reshapes browsing and traditional identifiers decline. Mobile in-app gaming represents a powerful way to reach consumers when they?re truly engaged ? on the go, at home or when they?re second screening and playing a mobile game while watching TV.

The partnership with Nexxen makes it easier for marketers to treat mobile in-app gaming as a must-buy premium channel, extending their video strategies into high-attention environments and driving better outcomes for their brands.