Nexxen announced the expansion of Nexxen TV Home Screen, with TCL FFALCON and TiVo Ads planning to make their native Smart TV inventory accessible for programmatic activation through the Nexxen DSP. With these partnerships, Nexxen offers advertisers a growing number of premium Smart TV native environments, alongside other Connected TV supply sources. TCL?s native home screen inventory will be programmatically available at scale, globally.

On TCL Android TV devices, select native placements in the U.S. and Canada will be exclusively accessible through Nexxen as the programmatic partner. TiVo Ads? native home screen inventory will be programmatically available across North America and the United Kingdom, leveraging its independent ecosystem spanning TV OEMs and operator environments.