Nike Soccer and Unisport are launching a multi-year partnership with Alianza, to create expanded opportunities for Hispanic players, clubs, and families across the nation. As part of this landmark collaboration, Nike and Unisport will have a brand presence at all 2026 Alianza Tour events, including retail activations and experiential programming. The partnership will also debut Alianza Select, a teams program providing unique benefits to participating clubs; and deliver branded gear to more than 2,500 Alianza participants throughout the 2026 tournament season.
Starting in May 2026, the 2026 Alianza Tour will visit eight U.S. cities, including Los Angeles, New York City, Chicago, and Dallas, and is expected to draw more than 27,000 players and 240,000 fans. Match play opportunities span ages 6 through adult, and participants in Alianza's Sueño development program will have the chance to compete in front of scouts from U.S. Soccer, the Mexican Football Federation, MLS, Liga MX, NWSL, and more.
