Palo Alto Networks announced the next generation of its NextWave Partner Program, fundamentally redefining partner profitability for the AI era. As the industry moves toward AI-driven security, NextWave moves beyond transactional volume to reward partners who deliver platform-centric security outcomes. The evolved program enables the entire partner ecosystem to move away from the 'point-product' trap.
By focusing on platformization, Palo Alto Networks enables partners to integrate their customers' security stacks across the network, cloud, and SOC--reducing complexity while increasing high-margin, partner-led service opportunities. Available to partners now, the new NextWave Partner Program is built on direct feedback from the global partner community, focusing on three transformative benefits: Enhancing Partner Margins: Streamlined rebates focus on Next-Generation Firewalls (NGFW), Next-Generation Security (NGS) and platformization to reward technical expertise and maximize profitability. Accelerating Deal Velocity: Enhanced Configure, Price, Quote (CPQ) and new automated deal registrations, combined with improved service delivery tools, to reduce friction and speed up time to close.
Reinvesting For Growth: A new Partner Development Fund (PDF) reinvests earned rebates directly into partner-led demand generation, training, and solution development to drive differentiation and accelerate joint customer success. With Tailored Paths for Every Partner: Managed Security Service Providers (MSSPs): Predictable, tiered pricing to build high-margin managed services to ensure accelerated outcomes. Distributors: Enhanced capabilities, governance and support for Distributor Managed Partner growth.
Global System Integrators (GSIs): A "Global Path" rewarding multi-theater influence and strategic consulting with a white glove experience, coming later this year. Authorized Services (ASC & APS): Real-time deployment assistance to ensure "first-time-right" customer implementations.
