PayPal announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, campaign effectiveness, and data-driven recommendations to grow their business. PayPal's Transaction Graph Insights and Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy. Today, marketers are seeking more accurate ways to understand how commerce is changing and how to engage their next best customer.
PayPal Transaction Graph Insights and Measureation uses the company's transaction graph to uncover consumer trends and measure advertising results with a full-funnel view. PayPal's Transaction Graph helps identify high-intent shoppers as PayPal is the only platform connecting search, shop, and share signals across more than 430 million consumer accounts and tens of millions of merchants. For example, a consumer searches for "best running shoes for marathon" on a retailer, compares prices on a major marketplace, asks an AI assistant for recommendations, and then reads reviews on a social platform.
They pay a friend on Venmo for a race entry (with a runner emoji) and purchase gear via PayPal checkout. Traditional platforms see pieces of this journey while PayPal sees the complete picture. This means brands can identify high-intent shoppers before they convert elsewhere, understand true category market share, and measure real sales lift rather than modeled estimates.
Ulta Beauty, the nation's largest specialty beauty retailer, used PayPal Transaction Graph to reach a high-intent beauty audience across the premium web with Offsite Ads. Compared to the weeks prior to the campaign, Ulta saw a 20% increase in transaction spend via PayPal during the campaign. Ulta measured brand lift using Lucid, a Cint company and PayPal Ads Measurement Partner, and saw an increase in brand favorability at 136% above the Lucid benchmark.
The Transaction Graph Insights and Measurements program addresses critical gaps in today's insights and measurement landscape for commerce media with: Transaction Graph Insights: An interactive analytics experience that showcases the breadth, depth, and Un Un Un Un Un Un Unbb. This visualization tool helps advertisers understand cross-merchant, cross-surface shopper journeys to deliver brand-specific recommendations. Transaction Graph Measurement: PayPal's first-party measurement suite built from the ground up, utilizing the PayPal Transaction Graph and deterministic-driven identity for campaign reporting, insights, attribution, and incrementality.
Transaction Graph Measurement Partnership Program: This program allows brands to enable independent campaign validation with a certified list of third-party partners including AppsFlyer, Cint, Experian, iSpot, Kantar,ochava, LiveRamp.
