PCCW Interactive Media Holdings Limited (PCCW Interactive Media) (a subsidiary of PCCW) announced Branding and Marketing Arrangements Framework Agreement with FWD Life Insurance. Date of agreements: 31 December 2025. Term: 1 January 2026 to 31 December 2028.
PCCW Interactive Media entered into a Branding and Marketing Arrangements Framework Agreement with FWD Life Insurance on substantially the same terms. Pursuant to the Branding and Marketing Arrangements Framework Agreements, PCCW Interactive Media and now Productions will provide or enter into, or procure other members of the PCCW Group (excluding the HKT Group) and the HKT Group, respectively, to provide or enter into, branding and marketing arrangements to or with the Group. Such arrangements include, without limitation, group spokesperson opportunities and related marketing or branding campaigns and events and will be charged at such rates determined with reference to market rates for similar arrangements and other relevant factors as agreed by members of the respective groups. These Annual Caps have been determined by the parties through arm's length negotiations based on (i) the historical transaction amounts recognised under IFRS for services provided by the PCCW Group (including the HKT Group) for the two years ended 31 December 2023 and 2024 and the nine months ended 30 September 2025 (being approximately USD 6.6 million, USD 2.3 million and USD 1.6 million, respectively); (ii) anticipated expansion of the respective businesses of the Group and the PCCW Group (including the HKT Group) in the region and the estimated level of services to be provided; and (iii) anticipated growth of the business relationship between the PCCW Group (including the HKT Group) and the Group in the future.
PCCW Limited (PCCW) is an investment holding company. The Company's Pacific Century Premium Developments (PCPD) is focused on development projects in Indonesia, Japan and Thailand. The Company's segments include HKT Limited, Media Business, Solutions Business, PCPD and Other Businesses. It is engaged in the provision of telecommunications and related services, which include local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses, such as customer premises equipment sales; the provision of pay-television (pay-TV) services, Internet portal digital media entertainment platform in the Hong Kong Special Administrative Region and other parts of the world; investments in, and development of, systems integration, network engineering and technology-related businesses, and development and management of property and infrastructure projects, as well as property investments.
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