Peloton Interactive, Inc. and the Formula 1 Las Vegas Grand Prix announced their upcoming collaboration at this month's event designed to bring a suite of fitness experiences throughout race weekend and beyond. In addition to special class programming produced onsite in Las Vegas, Peloton is continuing the momentum behind its all-new Cross Training Series of connected fitness equipment with high-impact media placements throughout race weekend to honor the relentless training - by Members, fans and athletes - that leads to peak performance. Taking the Apex: Peloton's Live Experiences in Las Vegas: Peloton will bring its signature experience trackside, hosting a fully produced class series - rarely found outside of its permanent studios - at the Awakening Theatre at Wynn Las Vegas.
Classes offered will occur on the theater's stage and include a mix of Cardio and Strength programming taught by Peloton's Instructors: 30 minute Peloton IRL @ F1 Las Vegas Ride with Alex Toussaint - Recording on Saturday November 22; Available on Peloton on Monday November 24; 30 minute Peloton IRL at F1 Las Vegas Run with Becs Gentry - Recording Saturday November 22; Available on peloton on Monday November 24, featuring two Cycling, one Strength, and one Running class. Additionally, Peloton has partnered with the Las Vegas Grand Prix to capture exclusive Scenic content, which will give Members the opportunity to ride or run virtually around the Las Vegas Strip Circuit?? from their Peloton Bike or Tread.
The Las Vegas Grand Prix Scenic experience, recorded on the 3.8-mile track spanning 17 high-speed turns, will be available exclusively on the Peloton platform. Following the launch of the all new Peloton Cross Training Series on October 1, the brand is extending its launch campaign - developed in collaboration with its Media Agency of Record PMG - in parallel with the Las Vegas Grand Prix through new assets inspired by the finesse, precision and performance showcased by the teams. Peloton's presence on the ground in Las Vegas will include OOH placements on Sphere and trackside signage during the race.
