Philip Morris International Inc. has announced it will serve as Principal Partner of Ferrari Hypersail, an initiative that applies Ferrari engineering and racing spirit to a new frontier at sea. Philip Morris International?s commitment to science-backed innovation, including smoke-free technologies, echoes the same passion for progress that propels Ferrari Hypersail. Hypersail serves as a platform for breakthrough ideas that can inspire new solutions across industries, including automotive engineering, energy efficiency, and advanced control systems. The Ferrari Hypersail program centers on a 30-meter (100-foot) full-foiling ocean racing monohull that is engineered to explore new frontiers of innovation, self-sufficiency and performance in ocean racing, with launch and initial sea trials scheduled for 2026.
The program will be powered entirely by renewable energy, engineered through open innovation, and shaped in collaboration with leading experts in aerodynamics, naval architecture, and high-performance systems. Innovation and change are core to Philip Morris International?s DNA. For the first time externally, a new expression of the company?s visual identity will appear on the Ferrari Hypersail?a modern, dynamic iconography that reflects Philip Morris International?s evolution as a consumer packaged goods company.
Philip Morris International, Inc. is one of the world leading producers of cigarettes and tobacco products.
In 2024, the group sold 616.8 billion cigarettes (under the brand names Marlboro, Parliament, Chesterfield, L&M, Bond Street, Philip Morris, Next, Lark, Sampoerna A, Dji Sam Soe, etc.) and 139.7 billion heated tobacco (IQOS, HEETS, Marlboro Dimensions, Marlboro HeatSticks, Parliament HeatSticks et Fiit and Miix brands).
At the end of 2024, Philip Morris International, Inc. had 51 manufacturing sites worldwide.
Net sales (excluding wellness and healthcare products) are distributed geographically as follows: Americas (9.7%), South and Southeast Asia/CIS/Middle East/Africa (42.4%), Europe (37%), East Asia and Australia (10.9%).
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