STORY: Porsche's new CEO announced plans on Wednesday to draw on high-margin sports cars, such as the iconic 911, to recoup losses.
That's from a turbulent 2025 marked by tariff costs, electrification missteps and the collapse of its sales in China.
In his debut earnings report since taking the helm in January, CEO Michael Leiters gave the first hints of his plan to revive the struggling VW subsidiary.
He said on Wednesday that the firm will "reposition Porsche" and make the company leaner and faster.
"We are currently facing difficult times at Porsche. In a politically and economically uncertain world, we are falling short of our own expectations and those of the market. We are unable to counter many of the global upheavals we are facing. We must therefore find a way to turn these challenges into opportunities for us."
Porsche forecast a group operating return on sales in the range of 5.5% to 7.5% this year.
That was after collapsing to around 1% in 2025 from 14% a year before.
Porsche's new CEO said the Chinese market still offered potential in a shrinking market for combustion engines.
But stressed that the carmaker would not compete in the EV market, where a brutal price war continues.
