Priceline, part of Booking Holdings Inc., has been helping travelers get better deals for more than 25 years. Priceline is bringing back the iconic Priceline Negotiator to Unbummer Your Summer with its biggest summer sale ever. Priceline kicked off the search for its next Negotiator with a nationwide TikTok stunt before announcing actor and comedian Randall Park is stepping into the role.

Inside those headquarters, the Negotiator is back to doing what he does best: making sure travelers get the best deal possible. Priceline's new research, part of its upcoming State of Summer Travel Report, makes the stakes clear: 73% of Americans say they are still determined to make a summer vacation happen this year. Priceline's Unbummer Your Summer Sale launches with discounts up to 60% off, on top of Priceline's everyday deals.

Running May 12 through May 25, the sale brings negotiated savings to nearly every part of the trip, from hotels and packages to rental cars, cruises, and Priceline Experiences, giving travelers more ways to make the trips they want happen for less. Featured deals include: Hotels: Up to 30% off hotels; $75 off hotel stays of 3 or more nights (Use code STAYAWHILE; First 1,000 bookings only); 10% off hotel Express Deals in the Priceline App (Use code SUMMERSTAY). Vacation Packages: Up to 60% off packages.

Rental Cars: Up to 25% off rental cars. Cruises: Up to $1,000 in onboard cruise credit + $50 port credit. Tours & Activities: 10% off Priceline Experiences (May 18?May 25) (Use code SUMMERSALE10).

Priceline VIPs and Priceline VIP Rewards Visa Card members: An extra 15% off any coupon eligible deal (May 18?May 25). The campaign will roll out across broadcast, streaming, audio, social, and online video with high-impact takeovers and premium placements throughout the summer. Priceline will also bring its value mindset to the media experience, unlocking ad-free listening and premium viewing experiences across streaming platforms, including Pandora, HBO Max, Peacock and Tubi.

New spots, new deals and more from the Negotiator will roll out all summer long.