Aluminum profile company Profilgruppen is pursuing a transformation agenda aimed at increasing its return on equity from 2 percent to 15 percent and has appointed Hendrik Hasewinkel as the new head of its Extrusions business unit, according to a press release.

The measures include a thorough analysis of the customer base and a heightened focus on segments that generate higher value, as well as a more differentiated product offering. CEO Kerstin Konradsson states that the initiative is intended to make the company more focused and market-driven.