The advertising giant is firmly entrenched in second place on the CAC 40, climbing more than 3% by 3:00 p.m. According to several sources cited by Ad Age, Microsoft has reportedly awarded its global media account to the French group, ending its partnership with Dentsu.
Awarded following a confidential pitch process, this contract represents a significant win. Dentsu had held the account since 2018 through its agency Carat. With this mandate, Publicis confirms its commercial momentum and secures another major American client, following recent wins such as Paramount, Mars, and Coca-Cola.
Publicis Groupe SA is a global leader in communication. The Group is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe SA is a privileged partner in its clients' transformation to enhance personalization at scale. The Group relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market.
Present in over 100 countries, Publicis Groupe SA employs 114,079 professionals.
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