PulsePoint announced a significant expansion of its omnichannel capabilities through a new integration with Reddit. With this integration, healthcare marketers can activate PulsePoint's proprietary healthcare professional audience segments directly on Reddit and seamlessly coordinate these buys with campaigns running across PulsePoint's broader omnichannel ecosystem. Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified healthcare professional target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.
Reddit campaigns delivered through PulsePoint benefit from self-serve activation within a high-engagement social channel used by a large and diverse number of U.S. healthcare professionals, coordinated omnichannel orchestration using PulsePoint's interoperable audiences and data across Reddit and other social channels, programmatic display, EHR, DOOH, and more, NPI-level omnichannel campaign measurement delivering actionable insights on engaged healthcare professionals across channel activations, including NPI, profession, and detailed site visit data such as day, time, and referral source, and audience intelligence optimized for outcomes, enabling social platforms to deliver stronger ROI.
Reddit, Inc. operates a social platform, Reddit. The Company operates mobile applications and a Website that allows users to form communities and create and share content. Reddit is focused on bringing community, belonging, and empowerment to everyone in the world. Reddit is a global, digital city where anyone can join a community to learn from one another, engage in authentic conversations, explore passions, research new hobbies, exchange goods and services, create new communities and experiences, share a few laughs, and find belonging. Reddit has thousands of communities, endless conversation, and authentic human connections. It offers real-time access to evolving and dynamic topics, such as sports, movies, news, fashion, and the latest trends. It offers Memorable AI, that uses generative artificial intelligence to help marketers create better advertisements. Memorable AI technology help advertisers to find the effective text, images and videos to use in their sponsored messages.
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