Reborn Coffee, Inc. announced the appointment of Jung Jae Lim as Chief Executive Officer, effective June 8, 2026. Jung Jae Lim had served as Co-Chief Executive Officer and Director of Reborn Coffee since March 2026. Jung Jae Lim is an experienced business leader with a strong track record of operational and strategic execution.

Jung Jae Lim has more than 20 years of leadership experience in logistics and supply chain management, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors. Jay Kim stepped down from his role as Co-Chief Executive Officer, effective June 4, 2026.