Reborn Coffee, Inc. appointed Jung Jae Lim, currently a member of the Board, as Co-Chief Executive Officer of the Company, effective March 3, 2026. As Co-Chief Executive Officer, Mr. Lim will focus on strengthening the Company's operational foundation by leading initiatives across logistics, transportation, and supply chain management, including optimizing distribution capabilities, improving service reliability and cost efficiency, and supporting the Company's expansion through enterprise partnerships and scalable operating infrastructure. Jay Kim will remain as a Co-Chief Executive Officer.
Jung Jae Lim, age 59, brings more than 20 years of leadership experience in logistics and supply chain management to the Company, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors. From 2001 to present, Mr. Lim has served as CEO of KCC Mexico Overseas Logistics, leading the company's international logistics operations and developing extensive expertise in cross-border transportation and global supply chain systems. In addition, from 2004 to present, Mr. Lim has served as CEO of TJ America and TJ Korea Inc., further strengthening his experience in multinational logistics management and operational leadership. Jung Jae Lim received his Bachelor of Language and Literature from Dankook University.
