Reborn Coffee Inc. announced the successful grand opening of its flagship location in Shenzhen, China on March 18, 2026. Located within Tencent?s new headquarters campus, the opening marks a significant milestone in Reborn Coffee?s international growth strategy and further advances the Company?s previously announced expansion initiatives in China. The Shenzhen flagship reflects the Company?s broader strategy to build a scalable presence across multiple provinces in China.
As one of China?s leading centers of technology, innovation, and modern urban development, Shenzhen offers a strategically aligned entry point for the brand, with a consumer base that is highly responsive to premium, design-driven, and innovation-led lifestyle concepts. The Company believed this opening represents an important starting point for Reborn Coffee?s future growth in China. Beyond the launch of a single flagship store, the Shenzhen location is intended to serve as a foundation for broader regional expansion, brand visibility, and operational development in one of the world?s most dynamic consumer markets.
By delivering high-quality refreshment services in the heart of a major technology ecosystem, Reborn Coffee is positioning itself to participate meaningfully in technology-driven urban spaces while integrating local cultural relevance with a forward-looking market strategy. As Reborn Coffee continues to pursue international expansion, management believes the Shenzhen opening strengthens the Company?s brand position in Asia and supports its broader objective of building a globally recognized specialty coffee platform. The Company intends to continue advancing disciplined growth in China while supporting the long-term global development of the Reborn Coffee brand.
