Record Use of Self-Service Bicycles for JC Decaux in France in 2025
JC Decaux claims nearly 29 million rentals in 2025 for its self-service bicycles (VLS) in France, a figure up by 69% and thus reaching an all-time record.
"By the end of December 2025, more than 233,400 long-term subscribers were registered, a number up by 21% compared to 2024, also marking a new achievement," added the outdoor advertising group.
The journeys made in 2025 helped avoid approximately 17,500 tonnes of CO2 equivalent compared to the use of other urban transportation modes, which is equivalent to the annual emissions of a French city with more than 2,000 residents.
JCDecaux operates nearly 11,000 VLS in France, distributed across more than 1,100 stations in 41 cities. Since the launch of the first system in Lyon in 2005, its bicycles have recorded nearly 610 million rentals in France.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.8%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 629,737 advertising surfaces marketed at the end of 2024), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.3%; No. 1 worldwide): sales of advertising space in 157 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2024, the group sold 340,848 advertising surfaces;
- traditional and lighted billboards (13.9%; No. 1 in Europe): 121,226 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (17.7%), the United Kingdom (11%), Europe (29.4%), Asia/Pacific (21.1%), North America (7.7%) and other (13.1%).
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