Red Tree Beverages has debuted Fresca Hard, joining Fresca Mixed in the brand family's ready-to-drink lineup. The new flavored malt beverage delivers a refreshingly full-flavored drink made for celebrating those post-game moments. Fresca Hard is stepping onto the court and ready to play.
Fresca Hard is the brand family's newest entry into the ready-to-drink category - a flavored malt beverage featuring the classic citrus taste of Fresca and a 4.6% ABV to deliver a refreshingly full-flavored drink with only 99 calories and zero sugar per 12 oz. can. Launched in 2026, Fresca Hard delivers light yet satisfying refreshment and is the perfect post-game treat that doesn't sacrifice full flavor.
From tennis courts to golf courses and everywhere in between, Fresca Hard is designed for the moments that come after the game. A crisp, refreshing way to celebrate the feeling of a game well played. Fresca Hard is available in 12-packs of 12 oz.
cans, in Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus flavors. As more people look to change up their post-game drink, Fresca Hard stands ready to become the go-to choice, bringing a crisp, modern edge to the moments that matter most. No matter the final score, one thing is certain: the best part of the post-game celebration is here and just in time for summer.
The Coca-Cola Company is the world's leader in the production and marketing of non-alcoholic beverages. Net sales break down by activity as follows:
- sale of beverage concentrates and syrups (58.9%);
- bottling and sale of beverages (41.1%): sparkling soft drinks (Coca-Cola, Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes, Sprite and Thums Up brands) water, sports drinks, coffee and tea (Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, do?adan, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater,
Gold Peak, I LOHAS, Powerade, and Topo Chico), juices, dairy and plant-based beverages (Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, and Simply).
At the end of 2024, the group had 112 production sites worldwide.
61% of net sales are abroad.
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