Redfin launched AI-driven conversational home search. Redfin.com now lets consumers find homes by describing what they want in their own words and engaging in a back-and-forth conversation to refine their search. On other major real estate sites, users can start a search using natural language, but that's the end of the conversation.
With Redfin's conversational home search, house searchers can go further by, for example, commented on a suggested listing to say the kitchen should be more modern or responding to follow-up questions about their preferred commute time or proximity to a school. They were then often able to use conversational search to adjust their criteria and find the right home. For example, when one user requested a $300,000 home in or near Baltimore County with a fireplace, wood floors, a cottage-like feel and at least three bedrooms, Redfin's conversational search explained that no homes fit that criteria and that the user might want to broaden their search radius or remove some filters.
The user responded, "let's try a broader search" and "relax on the number of bedrooms"--and relevant homes appeared. Now available on Redfin.com and mobile web--with support for the Redfin iOS app launching in December--conversational home search is integrated directly into Redfin's search experience on the homepage, map and listing pages. When homebuyers click the search bar, they are invited to describe what they're looking for--which they can do in any language as the feature is multilingual.
As the conversation unfolds, the AI sharpens their search and shows homes that fit what they're describing. Early testing shows that Redfin's conversational search users view nearly twice as many home listings than those using standard search, helping them discover more options as they refine their search. They're also 47% more likely to request home tours or other homebuying services from Redfin.
Built with Sierra, an AI customer experience platform co-founded by Bret Taylor and Clay Bavor, Redfin's conversational Search continues to evolve daily, learning from real user interactions to deliver more relevant, precise and personalized results. This launch expands Redfin's leadership in using AI to transform real estate. From the Redfin Estimate, which provides real-time home values, to Ask Redfin, an AI-powered Q&A for home and market insights--every innovation reflects Redfin's commitment to making homebuying smarter, fairer and more accessible.
Redfin also recently launched Buying Power, which helps homebuyers understand what they can truly afford.
