Reed's Inc. announced that Neal Cohane has been appointed as a member of the board of directors, effective March 24, 2026. Former CEO, principal executive officer and Board Member Cyril Wallace has stepped down.Mr. Cohane, age 65, has served as Chief Operating Officer of the Company since January 2026. Mr. Cohane most recently served as Chief Sales Officer at Eastroc Beverage from March 2025 to December 2025.
Previously, he served as the founder of Rootstock Brands, Inc. from January 2023 to February 2025. Before founding Rootstock, Mr. Cohane served as the Chief Sales Officer for the Company from August 2007 to December 2022. Previous to his prior employment with the Company, Mr. Cohane served in a number of roles at PepsiCo, SoBe and Coca-Cola.
Mr. Cohane earned a B.S. in Business Administration from Merrimack College.Cohane is a highly accomplished and seasoned retail leader. He brings decades of leadership experience across the beverage industry and a proven track record of building high-performing commercial organizations, scaling national distribution, and driving sustainable growth for consumer brands. Additionally, Tina Reejsinghani has departed Reed's Inc. as chief marketing officer.
Board member Rudolf (Ruud) J.M. Bakker, who has 25 years of global leadership experience across the beverage industry, is stepping in as outsourced fractional CMO.
