Reserhub has selected Riskified as its strategic partner for ecommerce fraud protection and risk intelligence. Riskified's AI-powered fraud and risk intelligence platform leverages advanced machine learning models trained on billions of ecommerce transactions to distinguish legitimate shoppers from fraudsters in real time. Riskified's end-to-end suite of solutions spans fraud detection at checkout, chargeback guarantees, policy abuse protection, account takeover prevention, and automated dispute resolution, enabling merchants to increase approval rates, reduce operational burden, and protect revenue across the entire customer journey.
Riskified brings significant sector expertise to the collaboration, with a merchant network that includes leading ecommerce brands such as Avianca, RedBus, and Bilheteria Digital. The partnership with Reserhub builds on this foundation and reflects Riskified's accelerating momentum in the Latin American ecommerce market, supporting brands as they navigate complex regional payment landscapes. Operating across Mexico, Colombia, Brazil, Peru, Chile, and Argentina, Reserhub needed to scale operations in a high-risk environment without compromising the user experience.
In the travel sector, where customers expect instant booking confirmation, rules-based fraud systems hinder the purchase experience and growth. During peak travel windows like summer vacations and December holidays, chargeback rates would spike to nearly 1% of total sales, forcing the team to implement stricter fraud rules during high-demand periods. This defensive approach was effective at stopping fraud but led to high false decline rates, blocking legitimate travelers and consuming valuable operational resources.
To support its regional expansion strategy, Reserhub required a solution that could scale instantly. By integrating Riskified's AI-powered platform, Reserhub replaced its rules-based fraud controls with a fully automated, AI-driven model. This transition allowed them to approve transactions in real time, providing the confidence needed to enter new markets, such as Brazil, without the fear of financial loss.
Since deploying the solution, Reserhub immediately improved operational efficiencies. Riskified's platform, powered by proprietary machine learning models, now automates the decision-making process, significantly reducing the workload for Reserhub's teams and ensuring a seamless experience for travelers.
