Rokt has added Cineplex to its growing portfolio of premium global brands. Cineplex has integrated Rokt's AI-powered technology into its ecommerce checkout experience, enabling the company to deliver highly relevant, non-endemic offers and messages to guests in real-time. The partnership marks a strategic expansion of Cineplex's digital capabilities, unlocking new opportunities to enhance the customer experience and generate incremental value during the highest-intent moment of the transaction.
Cineplex becomes the latest major entertainment brand to adopt Rokt's AI- powered relevance within its digital transaction flow. This partnership brings together Cineplex's deep understanding of the moviegoing experience with Rokt's ability to deliver real-time relevance at scale. Rokt's trusted, scaled network will power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses.
In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. This news follows Rokt's recent announcements of partnerships with PayPal, Ulta Beauty, Albertsons and Macy's and its recent acquisitions of Canal, mParticle and Aftersell.
