Royal Philips announced that beloved Disney animated characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures. For many children, this type of immersive environment can help shift attention away from the clinical setting, creating a more comforting and engaging experience during scans and helping more children complete their exams successfully. Disney stories and characters will be integrated into Philips Ambient Experience for MRI at medical facilities around the world to help create calmer, more comfortable patient experiences.

Child-friendly, immersive content in pediatric MRI settings can help reduce operational disruptions, such as re-scans, long pauses, or aborted procedures. A multi-center study conducted across six hospitals in Europe highlights the impact of Ambient Experience with Disney themes. For children ages 6?10, post-scan pediatric patient stress levels were reduced by 43% compared to pre-exam.

In addition, pauses during scans dropped by 63% compared to procedures without intervention. Disney-themed content is incorporated as part of the Ambient Experience environment to offer comfort with beloved Disney stories and characters to reduce anxiety and stress in children undergoing MRI exams. This builds on Philips? focus on improving care experiences for patients, particularly children undergoing imaging.

Disney has developed content and environments tailored for clinical settings, helping make healthcare experiences feel more familiar and less intimidating for young patients. This includes a recently fulfilled commitment of $100 million supporting more than 1,700 children?s hospitals and pediatric places of care in 45 countries. In addition, thousands of hospital staff have been trained through Disney Institute programs, and millions of items have been distributed to children in care settings.

Disney supports kids and families in children?s hospitals by bringing comfort and joy when it?s needed most. As part of this ongoing charitable commitment, Disney has provided the art and imagery in Philips Ambient Experience at no cost. Children and families can choose characters from across Disney, including Mickey and Minnie Mouse, Marvel superheroes, favorites from Star Wars, Disney Princesses and many more.

Philips Ambient Experience for MRI is the exclusive MRI platform using these Disney themes. Early adopters of the themes include the pilot hospitals across Europe and industry-leading hospitals, Rady Children?s Health in Orange County and Calderdale Royal Hospital, which are already seeing positive staff and patient impact.