Senco Gold Limited announced that the company had entered into a Strategic and Marketing tie-up with August Jewellery Private Limited ("AJPL"), having omnichannel brand "Melorra". The said arrangement was valid till 31st December 2025. In continuation to earlier intimations, the said Strategic & Marketing tie-up with AJPL has been extended till 31st March, 2026 on the same terms and conditions as stated in the earlier intimation.