Senco Gold Limited announced that it had entered into a Strategic and Marketing tie-up with August Jewellery Private Limited ("AJPL"), having omnichannel brand "Melorra". The said arrangement was valid till 30th September 2025. In continuation to earlier intimation dated 24th April 2025, the said Strategic & Marketing tie-up with AJPL has been extended till 31st December, 2025 on the same terms and conditions as stated in the earlier intimation.