Shelly Group SE appointed Georgi Bonev as Chief Marketing Officer effective June 1, 2026. In this function, he was responsible for the further development of Shelly?s global marketing strategy, international brand positioning as well as the scaling of the Company?s international go-to-market structures across consumer, retail and professional channels. At Shelly Group, the focus of Georgi Bonev?s activities was on the further strengthening of Shelly?s global brand visibility, the continued expansion of the Pro segment, the scaling of international marketing structures and the further enhancement of customer and partner engagement across the Shelly ecosystem.
In addition, he supported the further international expansion of the Company and the continued development of scalable global go-to-market processes and structures. Georgi Bonev brought more than 15 years of international experience in strategic marketing, brand management and commercial leadership within the global consumer electronics and technology industry. Most recently, he served as SEE Marketing Director ?
Philips TV at TP Vision, where he was responsible for marketing activities across Southeast Europe. Prior to that, Georgi Bonev held senior marketing leadership positions at Lenovo and Samsung Electronics with regional responsibility for numerous Central and Southeast European markets. Throughout his career, he gained extensive expertise in international product marketing, retail and channel development, consumer engagement and large-scale brand positioning.
