Shutterfly, LLC announced its current CEO, Sally Pofcher, will transition from the role of Chief Executive Officer as part of a planned succession. Emily Whittaker of VistaPrint will assume the role later this month. Sally has led a major transformation to strengthen the Shutterfly Inc. portfolio of brands, including Snapfish, Spoonflower, Lifetouch, and Shutterfly Business Solutions.
Under Sally?s leadership, the company achieved record performance by enhancing brand health, advancing technology, and building a high-performance, customer-focused culture. Emily Whittaker joins Shutterfly from VistaPrint, a Cimpress company, where she was most recently Executive Vice President of North America & Head of Global Marketing. In her 16 years with Vistaprint & Cimpress, Emily has overseen commercial operations for the largest regions of the company, and has been responsible for setting and scaling brand, performance and product marketing strategies.
In her various cross-functional roles, including product delivery, technology and customer experience, Emily has consistently demonstrated a customer-first mindset with an ability to lead brand growth, while deeply understanding how technology and print operations deliver value. Sally Pofcher will remain with Shutterfly Inc. in an advisory role for a period of time to ensure a smooth transition.
