Simon has teamed up with Adidas to bring soccer fan experiences and programming to select Simon destinations this summer. From large-scale block party experiences, to soccer watch parties, and exclusive adidas product releases and immersive in-store activations, these experiences are designed to bring the energy and culture of the global game to life. adidas AG will host events at Del Amo Fashion Center (June 14), Houston Premium Outlets (June 18), Sawgrass Mills (June 27), and Phipps Plaza (July 15).

Each event will feature interactive fan zones, adidas product experiences, and DJ performances, creating family-friendly environments that reflect soccer's vibrant, international spirit. A larger-than-life adidas Match Ball installation will serve as a centerpiece of each block party and travel to additional Simon locations throughout the summer, offering fans an interactive, photo-driven moment inspired by the sport. In addition to live events in select markets, adidas retail locations at 90 Simon centers will offer enhanced in-store activations, including limited-edition product, collectible merchandise, and scratch-off prizes with qualifying purchases extending fan engagement across the country.

This summer, Simon destinations will serve as gathering places for fans to experience the excitement, culture, and creativity inspired by soccer.