Solo Stove, the leading outdoor lifestyle brand within Solo Brands (NYSE: SBDS), is officially kicking off fire pit season with an exciting new partnership with Rice Krispies Treats®. Bringing Snap, Crackle and Pop to campfires across the country, this new partnership celebrates building memorable moments outdoors around the fire pit while sharing delicious roasted treats with family and friends. The internet's favorite campfire s'more hack just got a major upgrade.
With Rice Krispies Treats and Solo Stove joining forces, the viral roasting trend is officially stepping into its role as the definitive modern outdoor experience. Now, s'mores lovers can ditch the graham cracker in favor of the marshmallowy crunch of a roasted Rice Krispies Treats bar, reimagining a classic with a crave-worthy twist. This partnership delivers the ultimate roasting experience, proving the perfect bonfire treat can be crafted for maximum flavor, with zero smoke.
Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, will be available nationwide at select retailers including Walmart, Kroger, Amazon, Target, and more starting in April, while supplies last. Inside select Rice Krispies Treats Limited Edition 40-count boxes, lucky fans may uncover a hidden surprise: a special winning wrapper that unlocks a chance to elevate their fireside experience. By discovering one of these winning wrappers, consumers can win exclusive prizes designed to bring the joy of roasting to life in a whole new way.
Two prize tiers are available: Grand Prize (Find the Orange Wrapper): Solo Stove All-New Summit 24" Smokeless Fire Pit: Sits 5-7 people comfortably around the tallest, brightest flame in the Solo Stove lineup; (4) Solo Stove Roasting Sticks; (2) Rice Krispies Treats 40-count boxes. Second Prize (Find the Silver Wrapper): Solo Stove Mesa Tabletop Smokeless Fire Pit: Portable, easy to use, and perfect for patios and small gatherings; Solo Stove Mesa Accessory Kit (includes (4) Mini Roasting Sticks); (2) Rice Krispies Treats 40-count boxes. The co-branded packaging and promotion gives backyard enthusiasts a chance to elevate their fire pit moments all season long.
By putting a fresh spin on a campfire classic, the brands are inviting consumers to level up their s'more game and make every gathering a little more memorable. Throughout the season, Solo Stove and Rice Krispies Treats will bring the partnership to life with original content across social and digital channels, including collaborations with creators and influencers. Consumers are invited to join the fun by sharing their own roasting creations using #UltimateRoastingExperience.
ABBREVIATED RULES. NO PURCHASE NECESSARY. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older.
See official rules at www.ricekrispiestreats.com/rules for additional eligibility restrictions, prize descriptions/odds/ARVs and complete details. Full Rules also available by mail along with a free game piece by sending a self-addressed, stamped #10 envelope to: Rice Krispies Treats? x Solo Stove® Giveaway, P.O. Box 7795, Kalamazoo, MI 49003-7795.
VT residents may omit return postage. Requests must be postmarked by 3/1/27 and received by 3/6/27. Game ends 3/1/27.
10 Grand Prizes (Solo Stove Summit 24?Smokeless Fire Pit prize kit) and 100 Secondary Prizes (Solo Stove Mesa? Tabletop Smokeless Fire Pit prize kit) are available. Subject to complete official rules.
Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.
