Southern Cross Media Group Limited announced changes to the company's executive leadership to accelerate implementation of its strategy following the completion of its recent merger. Mr. John Kelly will assume the role of Interim Chief Executive Officer TV and Audio. Mr. Kelly's responsibilities will include driving the integration of the TV and Audio assets .
Toby Potter will assume the role of Chief Transformation Officer TV and Audio, following a period serving as Interim Chief Financial Officer for the company. Toby Potter has been part of SCA's business for over a decade including as Head of Commercial Finance and Head of Business Transformation. These changes are effective from Monday, 23 February 2026.
. Mr. Kelly's responsibilities will include driving the integration of the TV and Audio assets. As announced on 20 February 2026, Kerry Stokes AC retired from the Board with Heith Mackay-Cruise assuming the role of Chairman at that time.
Mr. Mackay-Cruise will now assume the role of Interim Executive Chairman and all business unit leaders and corporate services will report to him. Chief Executive Officer Jeff Howard will step down as Managing Director.
