Spotify Ltd. appointed Aditi Shorewal as its new head of PR & communications. Shorewal joined Spotify after a successful stint at Tinder, where she served as communications lead for India and later India and Korea. During her tenure, she led strategic communications, brand storytelling, and reputation-building initiatives across key markets, helping shape the brand's voice among digitally connected audiences.

Her appointment brought more than a decade of experience spanning public relations, content marketing, social media strategy, media relations, and corporate communications. Over the years, she built an impressive portfolio across global technology, media, and consumer-facing brands. Before Tinder, Shorewal served as head of communications and content marketing at Eventbrite and previously held the role of lead, communications and social media marketing at Twitter.

Her career also included leadership positions at 4media group UK, where she managed global media relations, as well as earlier roles with NDTV, Times Internet Limited, and The Times of India. Shorewal holds a master's degree in digital asset and media management from King's College London, where she received the India Masters Scholarship, and earned her bachelor's degree from Lady Shri Ram College For Women.