Target Corporation announced it is co-creating an exclusive, limited-time collection with Pokémon to celebrate 30 years of the iconic brand. Target is the only U.S.-based mass retailer to partner with Pokémon on a collection for this year's milestone celebration, bringing one of the world's most beloved franchises to life through style, design and fandom. The collection features more than 100 items across apparel, accessories, home goods, food and beverage and more ?
designed for Pokémon fans of every generation. The collection will roll out in two phases, with about 65 items launching May 2 and about 40 additional items launching June 6, giving guests two opportunities to explore the newness within the collection. Pokémon x Target reimagines fan-favorite Pokémon like Bulbasaur, Jigglypuff and Gengar through a modern lens while celebrating Pokémon as a cultural phenomenon that has resonated across generations.
Highlights include: Designed by fans, for fans: The Target team behind the collection includes many longtime Pokémon fans who drew on their own love of the franchise to create thoughtful "if you know you know" details, deeply original designs, and products that honor the art, creativity and lasting legacy of Pokémon. First-of-its-kind and fan-favorite pieces: Standout pieces include a first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs, Butterfree hair clips and life-size 151-piece puzzles inspired by the original Kanto region. Iconic brand collaborations: Partnerships with nostalgic brands like Mead (maker of Trapper Keeper), Caboodles, Lip Smacker and Starter help bridge past and present.
Accessible price points: With nearly half of the assortment priced under $20, and items starting at just $3.50, the collection has something for every fan and reflects Target's commitment to delivering quality, style and value.
