Target Corporation announced its 2026 wellness assortment, introducing a 30% expansion with thousands of new items and more exclusives than ever before as the retailer strengthens its position as the destination for everyday wellbeing, and offers stylish and relevant products that support guests' goals. In addition to new wellness items across its entire assortment, Target is further sharpening its focus on wellness with enhanced in-store and digital experiences. New assortment inspired by what guests want most Target's wellness expansion is rooted in guest insights and cultural trend signals across food & beverage, baby, beauty, health, apparel and more.
The new assortment brings together the most relevant wellness trends, including: More protein, more ways: With more consumers boosting protein across their day, Target is expanding withcherBox's exclusive retail debut of 100% grass-fed beef options, plus on-the-go protein snacks and powders from Misfits, David, Bloom, FlavCity and more. Targeted supplement support: As more guests seek supplements aligned with personal wellness goals such as immunity and gut health, Target is deepening its assortment with brands like Cymbiotika,Arrae and The Coconut Cult, and new options from Lemme, Gruns and Seed. Functional and non-alcoholic beverages: As guests reach for drinks with benefits beyond hydration, the retailer is adding functional drinks from RYZE mushroom coffee and Protein Pop, plus new Naked Life non-alc cocktails.
Modern solutions for families: With parents seeking gentler, smarter wellness options, Target is expanding with Tubs Toddbodycare, Canopy Wellness home appliances, Nara Organics formula and First Day parent-founded vitamins. A go-to self-care destination: Shoppers are looking for high-quality, dermatologist- and clinician-backed skin care that doesn't break the bank, and Target's introducing new skincare innovations from Prequel and Laoche-Posay, brand launches with exclusive in-store access to GoPure and the Target debut of Remedy by Dr.ah (@DermDoctor on TikTok). Plus, K- and J-Beauty from haruharu wonder and NatureLab Tokyo.
Performance-ready apparel: As guests integrate movement into their wellness plans, Target is bringing fresh style and function together with more than 1,000 new apparel and accessories arriving throughout the year including updated All in Motion pieces, a mood-boosting JoyLabGlow Studio collection, and a blogilates Valentine's Day drop to add romance, color and confidence to however guests choose to move. And, Target plans to introduce new products in 2026 across its owned brands and exclusive partnerships, plus in categories like sporting goods and wearable tech. Accessible and affordable options: Target delivers unmatched value by offering high-quality, on-trend wellness products at great prices, with thousands of items under $10.
Plus, Target Wellness Week (now through Jan. 10) brings even more savings on great brands across nutrition, fitness, self-care and more, along with personalized wellness deals and freebies for Target Circle 360 members. A unique wellness experience offers new ways to discover wellness products in-store and online, including: First-ever in-store wellness events with product sampling and giveaways on January 10 (featuring Good & Gather) and Saturday, Jan.
17 (featuring All in Motion and Embark) from 12-year-store wellness events, including: First-ever In-store wellness events with product samples and giveaways on January 10 (featuring All in Motion and Embark). All in Motion and Embark), and Saturday, Jan. 17, 2026 (featuring All in Motion & Embark) from 12-store wellness events, including, and the Target Circle 360 members.
Target's elevated wellness experience offers new ways to discovery wellness products in-store and Online, including: First-everin-store wellness events with product sample and giveaways on January 10 (Featuring All in Motion and Embark); First-ever in-store Wellness events with product sampling and giveaways.
