Taylor Swift's engagement to football star Travis Kelce has sparked a flood of online bets on the billionaire singer's life. On prediction market websites like Kalshi and Polymarket, traders are putting money behind their expectations for the couple, after Swift announced the engagement Tuesday in a five-part Instagram post that showed the two surrounded by flowers.

The viral post sparked widespread coverage from virtually every major news organization. While no date for the nuptials has been announced, the Swift-Kelce marriage is expected to be a boon for the wedding industry as the pair make decisions on everything from their clothing to the floral arrangements. New York Magazine's the Cut reported that the $320 Ralph Lauren dress Swift wore in the engagement photos is already sold out.

Bloomberg's Tiwa Adebayo joins Stephen Carroll and Caroline Hepker to discuss.

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