Investor presentation

MOЖTMARTRE





01. Who we are

P.4



02. Strategy update

P.8



03. FY 2025 financials

P.16



04. Segment deep dive

P.24



05. Extra-financial performance

P.34



06. Share information

P.40



INVESTOR PRESENTATION

3



01.

Who we are

BONJOUR! TF1'S MORNINС SHOW



TF1 group's history

2026

Launch of TF1 Ad Manager and of the midtail initiative

2025

Newen Studios becomes

Launch of a micropayment offer on

2024

Launch of TF1+ to become the leading free streaming platform in France

First steps of a unique aggregation strategy in the free streaming sector

First steps of TF1+'s expansion in French-speaking markets (Belgium, Luxembourg, Switzerland)

Newen Studios acquires a 63% stake in Johnson Production Croup (JPC), a US player in the production and distribution of TV movies

2023

Discontinuation of Salto. New agreement with the ARCOM, allowing the Croup to broadcast the TF1 channel on the DTT frequency starting May 6, 2023, and for a period of 10 years

5

2022

The TF1 group finalizes the sale of the UNIFY Publishers business to Reworld Media

The Bouygues, RTL, TF1 and M6 groups

call off their plan to merge TF1 and M6

Rodolphe Belmer appointed Chief Executive Officer

2020

Launch of Salto, the SVOD platform with France Télévisions and M6

Announcement of the Croup's environmental strategy to cut CO2 emissions by 30% by 2030

2021

Announcement of negotiations for a merger between M6 and TF1

Signature of agreements on segmented television and first advertising campaigns

Renewal of distribution agreements with the main French telecom operators

Newen acquires 2 new production companies (iZen in Spain and Flare in Cermany)

2018

First distribution agreements signed with the French telecom operators

Acquisition of the aufeminin group

2016

TF1 acquires a 70% equity interest in the Newen group, nowadays present in studios across 11 countries.

2014

TF1 sells majority control of Eurosport to Discovery Communication group

2012

The TF1 group launches HD1, the Croup's fourth free-to-air channel (now TF1 Séries Films)

2011

The TF1 group launches its digital offering around the flagship MYTF1 brand (non-linear platform)

1987

The Bouygues group becomes the reference shareholder of the

TF1 channel

1991

Eurosport joins TF1 group

1996

Launch of TPS, a paid TV joint venture

2005

Digital Terrestrial Television (DTT) arrives in France TF1 owns 3 thematic channels (Ushuaïa TV, TV Breizh and Histoire TV)

2008

TF1 is available in HD on DTT

2010

TF1 acquires TMC and NT1 (now TFX)

INVESTOR PRESENTATION



TF1 group's activities: broadcasting, streaming and production

Media

BROADCASTIЖC, STREAMIЖC,

2025 REVENUE

COЖTEЖT PRODUCTIOЖ

2025 REVENUE

OTHER ACTIVITIES €1.9bn € DISTRIBUTIOЖ €376m



  1. INVESTOR PRESENTATION

    FTA CHANNELS

    THEME CHANNELS

    STREAMINC SERVICES

    ADVERTISINC

    ASSOCIATED ACTIVITIES

    (Music, Entertainment, Licences…)

    DRAMA / SCRIPTED

    ENTERTAINMENT

    TV MOVIES

    ANIMATION

    DOCUMENTARIES



    2025 Highlights

    Strengthened audience leadership

    Broadly stable consolidated revenue

    LFL € AT CONSTANT FX

    Ad revenue impacted by structural trends, exacerbated by an unstable environment

    Strong growth in digital

    W<50PDM

    34.5%

    25-49 Y/O

    30.9%

    Croup revenue

    2,297m

    Croup advertising revenue

    1,574m

    TF1+

    advertising revenue

    +35.8%

    4+

    18.7%

    2024

    Increasing reach

    4+

    60m

    viewers/month on average in FY 2025

    4+

    >2%

    since moving

    to DTT channel 15

    15-34 Y/O

    15m

    viewers/month on average in FY 2025

    Cood momentum at Studio TF1

    Studio TF1 revenue

    376m

    Revised margin target achieved

    Margin from activities

    11.0%

    Reinforced financial position

    Net cash position

    515m

    38m

    streamers/month on average in FY 2025

    42m

    streamers in October 2025, new record

    REVISED 2025 TARCETS ACHIEVED

  2. Source: Médiamétrie - Médiamat Restit TV INVESTOR PRESENTATION



02.

Strategy update

DAЖSE AVEC ḺES STARS



Ambition

Establish the group as the primary premium destination on TV screens for family entertainment and quality news in French

9 INVESTOR PRESENTATION



Strategy

Strengthen the group's leadership in the linear advertising market

Become the leading free streaming platform

in France and in French-speaking markets

Reinforce Studio TF1's position on the international stage by leveraging TF1 brand's appeal

10 INVESTOR PRESENTATION



Market momentum: a strategic opportunity

TV screens are connected like smartphones

Video consumption shifts to "on-demand"

The digital video advertising market is now bigger than the linear TV market

77%

Daily TV/video consumption (4+ target)

2h28

0h44

1h02

Social

Net advertising revenue (€bn)

3h12

of households own a connected TV (through set-top boxes,

Smart TVs…)

o/w 59% of households own a Smart TV

(vs 36% in 2019)

On-demand video

Linear TV

4h17 4h13

0h26

0h39

On-demand

42%

vs 25% in 2019

Digital video advertising

Linear TV advertising

3.2

1.0

€4.2bn

€6.6bn

Video

58%

vs 23% in 2019

2.8

3.8

2025

2019

2025

2019

2025

11 Source: Médiamétrie - Connected TVs barometer - H2 2025 ; Médiamat 2019-2025 and Clobal Video 2019 - 2025 ; Linear TV: IREP / BUMP ; Digital video ad: Instream/Outstream/Social Media Video - Source: SRI e-Pub Oliver Wyman

INVESTOR PRESENTATION



Linear: consolidate our market share in a declining TV ad market

With our powerful franchises

generating leading share of premium ad inventories on commercial targets

With a new segmentation of our ad offering

Iconic unscripted

franchises Unique prime-time

inventories

Multi-channel

offer

Premium French drama

Solid sports line-up

Offer the best ROI on TV:

€6.6

Maximize ad

campaigns' reach

12 INVESTOR PRESENTATION



Establish as a primary destination for viewers and advertisers

INCREASE CONSUMPTION IMPROVE MONETISATION

Extend the reach

of the Croup's content

Enhance catalogue with complementary audiovisual content

Develop new forms of monetisation

Address advertisers' needs from brand awareness to conversion

Distribution deals

Aggregation

Micropayment ramp-up

New ad formats on CTVs

Extension

of eligible content

Landmark distribution deal with Netflix for TF1 group channels and TF1+

Starting Summer 2026

OK

To receive more information on your mobile phone

Press OK on the remote control.

Deployment on all set-top boxes

Integrated billing solutions

to facilitate the purchasing journey

Maximisation of offer visibility

through editorialisation

"Send to phone"

Total platform offering:

>35k hours of programmes available at any time

13

"Carrousel Retail Ads"

INVESTOR PRESENTATION

"Quiz show"



Enhance our media buying attractiveness on both linear and digital and target a new market segment

Enhance our media

buying attractiveness

Attract

new advertisers

Launch of TF1 Ad Manager

Transactional and service-oriented platform offering

Address the midtail through a dedicated offer



4 drivers

Objectives

Networks

simplified and competitive experience, incorporating AI features

Tailored, user-friendly offering with a

simplified purchasing journey

Local communication agencies

Local ad sales houses

Massive ad campaigns

Small team dedicated to midtail backed by an outsourced sales team

Boost our revenue

Diversify our client portfolio

January

Agency check-in

April

SME check-in

April

Launch

September

Deployment

14 INVESTOR PRESENTATION



Outlook

2026 priorities

2026 deliveries



Daily shows, premium drama and unscripted content for French and foreign broadcasters as well as global streaming services

Zodiaque

Matar a un oso

Day One



Ambitious cinema line-up, in the context of the launch of the new distribution division

May

August

October

November



Pour le plaisir Les Cendarmes Moulin Camembert

15 INVESTOR PRESENTATION



03.

FY 2025 financials

SECRET STORY



Consolidated revenue per segment

(€m)

Q4 2025

Q4 2024

CHC.%

FY 2025

FY 2024

CHC.%

Media

535

612

(12.6%)

1,921

2,011

(4.5%)

Advertising revenue

453

497

(9.0%)

1,574

1,644

(4.3%)

o/w TF1+ advertising revenue

64

50

+26.9%

198

146

+35.8%

Non-advertising media revenue

83

115

(28.4%)

347

368

(5.6%)

Studio TF1

164

153

+7.0%

376

345

+9.2%

France

39

43

(8.8%)

103

101

+2.5%

International

124

110

+13.2%

273

244

+11.9%

TOTAL REVENUE1

699

765 (8.7%)

2,297

2,356 (2.5%)

17 1 -0.8% like-for-like and at constant exchange rates, at end-December (-2.3% for Media and +6.5% for Studio TF1 like-for-like)

2 Compared with €24m in FY 2024

M E D I A

Advertising

  • Continued strong momentum for TF1+,

    with 36% growth

  • Linear impacted by structural trends and exacerbated by an unstable environment (particularly in Q4)

  • Non-advertising media revenue: good performance in the first nine months, then impacted by the deconsolidation of My Little Paris and PlayTwo

S T U D I O T F 1

  • France: up notably with delivery of From Rock Star to Killer and All for Light to Netflix

  • International: contribution of JPC (€44m in 20252), with activity skewed to the second half of the year

C R O U P

  • Broadly stable consolidated revenue LFL fi at constant FX

INVESTOR PRESENTATION



Current operating profit from activities per segment

(€m)

Q4 2025

Q4 2024 CHC.

FY 2025

FY 2024 CHC.

Media

o/w programming costs

41

(305)

7.6%

68 (27)

(315) +10

212

(967)

11.0%

259 (47)

(986) +19

Margin

11.0% (3.5 pts)

12.9% (1.8 pts)

Studio TF1

20

12.5%

31 (11)

40

10.7%

38 +2

Margin

20.4% (7.9 pts)

11.1% (0.3 pts)

TOTAL COPA

61

8.7%

99 (38)

252

11.0%

297 (45)

Margin

12.9% (4.2 pts)

12.6% (1.6 pts)

18

M E D I A

Impact from decrease in linear advertising revenue mitigated by:

  • Active portfolio management

    generating a €38m capital gain

    (vs €27m related to Ushuaia in 2024)

  • Strict cost control

S T U D I O T F 1

  • Broadly flat margin from activities year on year

C R O U P

  • Decline in COPA reflecting decrease in linear advertising

  • 11% margin from activities:

revised target reached

INVESTOR PRESENTATION





Consolidated income statement

(€m)

Q4 2025

Q4 2024

CHC.

FY 2025

FY 2024

CHC.

Consolidated revenue1

699

765

(8.7%)

2,297

2,356

(2.5%)

Programming costs

(305)

(315) +10

(967)

(986)

+19

Other charges, depreciation, amortisation and provisions

(333)

(352) +19

(1,078)

(1,073)

(5)

Current operating profit from activities

61

99

(38)

252

297

(45)

Margin from activities

8.7%

12.9%

(4.2 pts)

11.0%

12.6%

(1.6 pts)

Amortisation and impairment of intangible assets recognised as a result of acquisitions

(2)

(6)

+5

(10)

(8)

(2)

Current operating profit

59

93

(33)

242

289

(47)

Other operating income and expenses

(1)

1

(2)

(9)

(18)

+10

Operating profit

58

93

(35)

233

271

(38)

Income from net surplus cash / cost of net debt

2

2

0

7

16

(8)

Other financial income and expenses

(4)

(2)

(2)

(5)

(8)

+3

Income tax expense

(10)

(27)

+17

(64)

(67) +3

Share of profit / (loss) of associates

(7)

(2)

(5)

(7)

(1)

(6)

Net profit

39

64

(25)

165

211

(45)

Net profit attributable to the Croup (excluding exceptional tax surcharge)

30

60

(30)

168

206

(38)

Exceptional tax surcharge2

0

0

0

(15)

0

(15)

Net profit attributable to the Croup (including exceptional tax surcharge)

30

60

(30)

153

206

(53)

1 -0.8% like-for-like and at constant exchange rates, at end-December

19 2 Exceptional corporate income tax contribution levied on French companies under the 2025 Finance Bill

INVESTOR PRESENTATION



Solid net cash position at end-December 2025

Free cash flow

before changes in WCR

447

€85 million

(12)

506

(350)

17 19

515

(112)

€m

Free cash flow

after changes in WCR

€102 million

Opening net cash position at 01/01/2025

Net cash flow1

Repayment of lease obligations

Net capital expenditure

Changes in working capital requirements

Acquisitions / disposals

Dividends / other

Closing net cash position at 31/12/2025

2024

518

(9)

(280)

(38)

(61)

(129)



20 1 Cash flow determined after (i) income from net surplus cash / cost of net debt, (ii) interest expense on lease obligations and (iii) income taxes paid INVESTOR PRESENTATION



FY 2025 key takeaways

Tackling advertising market headwinds to mitigate impact on COPA

Market share gains across the board

  • Strong momentum for TF1+ (+36% ad growth, significantly outperforming digital ad market)

  • Market share gain in linear (outperformance vs low double-digit percentage decline for the market)

Tight cost control

(programming and operational costs) while preserving strategic imperatives

Active portfolio management

21 BOЖJOUR ! INVESTOR PRESENTATION



5% year-on-year increase in dividend per share

€132m1 €0.63

PER SHARE

Dividend trend (2021-2025)

+40%

€0.63

€0.50

€0.55

€0.60

€0.45

2021

2022

2023

2024

2025



(€/share)

8%

8%

7%

5%

8%

DIVIDEND YIELD2

1 Based on 210,249,693 eligible shares on 23/04/2026 (dividend payment date)

2 Based on the closing share price on 31/12/Y-1

22



INVESTOR PRESENTATION



Full-year 2026 guidance

in a context of limited visibility

Capitalising on its strategy, on its new digital initiatives and on its solid financial position, the Croup's targets are as follows:

Against a backdrop of rapidly changing consumption habits and a persistently unstable macroeconomic and political environment, the linear advertising market remains under strong pressure in 2026.

Strong double-digit revenue growth

in digital

Aim for a growing dividend policy in the coming years

During this digital transition phase, the Croup intends to

maintain a mid-to-high single-digit margin from activities

before capital gains in 2026, subject to the evolution

of the linear market

23 INVESTOR PRESENTATION



04.

Segment deep dive

STAR ACADEMY



04.

Segment deep dive

Media

KOH-ḺAЖTA



TF1 channels: the best ROI on the French TV market





invested = ROI

TF1 DTT channels TF1 channel

11% of TV

sales contribution

10%

of investments

43% of TV

sales contribution

41%

of investments

TF1 DTT

channels ROI: €6.6

TF1 channel ROI: €6.3



Average TV ROI: €5.5 *

€6.6

Prime TF1

0% 10% 20% 30% 40% 50%



Bubble size proportional to investments

Non-blue bubbles represent the main competitors in the TV market

2025 TF1/Ekimetrics survey

* Average excluding TF1 group's channels

% of TV sales contribution



INVESTOR PRESENTATION

A strong value proposition

Unrivalled daily reach among media

77%

53%

34%

17%

17%

TV

SVOD

TV/TF1: Médiamétrie - Mediamat (January-December 2025), 4 screens, 15+ target |

6 YouTube/TikTok: Médiamétrie - Panel Internet Clobal (January- November 2025), 3 screens, 15+

target | SVOD: Médiamétrie - SVOD Barometer 2024 (January-December 2024), 4 screens, 15+ target (including Netflix and other SVOD players), Barometer discontinued in 2025



Significant lead over main competitor

34.5

+9.5 pts

W<50PDM



TF1

LCI

TMC

TFX

22.9

vs main competitor

13.4 9.0

4.7 4.4 3.8

2.9 2.8

2.4 2.0

M6

F2

W9

F3 6ter

1.8

Culli F5

0.7 0.5

F.info



+1.0

+0.3 +0.6 -1.3 +0.1 +0.5 +0.4

-0.4

+0.4

-0.1 -0.1 -0.1 +0.3

+0.1

20.2

vs main competitor

12.4 9.1

4.6

4.2

3.0 3.0 2.6 2.0 2.0

1.8

1.1

M6

F2

W9

F3 6ter

F5 Culli

0.6

F.info



vs FY 2024

30.9

+7.8 pts

25-49 Y/O



LCI

TF1

TMC

TFX

+0.4

-0.2 +0.2 -1.7 +0.1 +0.8 +0.2 -0.6 +0.4 =

-0.1

= +0.3 =



vs FY 2024

Audience shares: Médiamétrie - Médiamat - January-December 2025

INVESTOR PRESENTATION

Audience leadership in FY25

Best ratings on targets

W<50PDM

43/50

Best ratings in all genres *

French drama

News

Up to 7.8m

viewers

Up to 7.1m

viewers

Entertainment

Movies

8.4m

viewers

Up to 5.5m

viewers

27

* Except sport

43/50

15-34 Y/O

43/50

25-49 Y/O



Update on streaming

Virtuous linear € streaming strategy



25-49 Y/O

Progress on all building blocks

LINEAR

NONLINEAR

80%

20%

Awareness

AIDED

AWARENESS1

Visibility

FIRST VISIBILITY2

Consumption

38m

STREAMERS3

monthly average in 2025

vs

Ad inventories

AD LOAD

5'14

CPM

CPM

13.5



FRENCH DRAMA

UNSCRIPTED

61%

39%

+1 pt YoY



11%

89%

REALITY SHOWS JLC FAMILY

81%

+3 pts vs October 2024

69%

+11 pts vs December 2024

33m in 2024

42m

STREAMERS

in October 2025, new record

1.2bn

STREAMED HOURS3

+12% vs 2024

(site-centric4)

MIN/HOUR

2025 average

+15% vs 2024

vs a target of 6min in the

mid-term

DAILY SOAPS

52%

48%

+3 pts YoY



2025 average

-1% vs 2024

vs a target of €15 in the mid-term

53%

47%

+3 pts YoY

ADVERTISINC

REVENUE

€198m +36%

FY 2025 average

Non-linear = Streaming + Time-shifting + Recording Live also includes DTT channels for Plus belle la vie

28 JLC Family : Seule on TFX - September-October

1 TF1+ image barometer | Toluna

panel in December 2025

2 Panel BVA - First visibility of TF1+ on connected TVs as a % of households - January 2026

3 Médiamétrie Restit TV / All content watermarked at the request of broadcasters (replay, long-term rights, excerpts) / Excluding Live OTT / Content publisher perspective

4 Including all streaming usage not covered by Médiamétrie

(specific AVOD and aggregated content, consumption outside France)

/ Excluding Live / Excluding Canal+, Molotov and telco OTT apps

INVESTOR PRESENTATION



Promising launch of micropayment in 2025

Previews (launched in September)

Live channel

Ad-free content (launched in October)

French drama Daily soaps Reality shows

Entertainment French drama

Daily soaps Reality shows





€0.99 €0.69 €0.69 €0.99/day €1.99

€0.99

€0.69 €0.69





29

1 September-December 2025

INVESTOR PRESENTATION

04.

Segment deep dive

MARIE-AЖTOIЖETTE



a multi-country footprint

31 INVESTOR PRESENTATION





a broad pool of producers









France United-Kingdom Netherlands Belgium



Norway Sweden

Cermany





USA



Spain Finland



32

Denmark Canada





INVESTOR PRESENTATION

Revenue of

€376m

in 2025

+9% year on year

Drama

Production

FY25 highlights

Distribution

COPA of

€40m

in 2025



+€2m year on year

Movies Unscripted

~1.2m

33 tickets sold

~705k

tickets sold

~490k

tickets sold

~470k

tickets sold

INVESTOR PRESENTATION



05.

Extra- financial performance

Our CSR strategy

3 key pillars

Contributing to the ecological transition

Acting towards a more united society

Strengthening our role as a trusted media company

35 INVESTOR PRESENTATION



Decarbonising our activities and sector

*towards a 100% target by 2028

32% of in-house production hours eco-produced in 2025*



Raising awareness among our audiences about ecological transition

« Demain » topic on wave energy

+1,100 environmental topics in TV news programs



Promoting more responsible advertising

« Diamond » distinction from the Sustainable Digital Ad Trust: highest level of maturity in the profession





INVESTOR PRESENTATION

Environment

Contributing to the

ecological transition



HF1 Croup's decarbonisation strategy

Baseline

year

119 ktCO2

Carbon footprint :

-28% on Scopes 1 and 2

-11% on Scope 3a

(vs 2021)

105 ktCO2

Targets validated by the

SBTi :

-42% on Scopes 1 and 2

-25% on Scope 3a

(vs 2021)

89 ktCO2

2021

2025

2030

140

120

100

80

60

40

20

0



Contribution by decarbonisation levers

119

the program Low- Eco-

carbon

In ktCO2

105

schedule production

purchasing

-3,7 -6,3 -4,4

Digital

-1,4

Mobility

-0,7

Energy

-0,2

89



2021 2025 2030

INVESTOR PRESENTATION

Environment

Contributing to the

ecological transition



Representing the French population and its territories

Women's rugby

5th cohort of « Expertes à la

une »

8th edition of « Le plus beau marché »

Live television and series



Fostering national cohesion and promoting solidarity

« Nos voix pour toutes » concert

Documentary on mental health

+120 associations

supported in 2025





INVESTOR PRESENTATION

Social fi societal

Acting for a more

united society



Ensuring reliable, high-quality and innovative information

Launch of TF1+ news podcasts

6.2m followers on TikTok for

TF1 Info and LCI



Promoting media literacy and fighting fake news

+600 articles by Les Vérificateurs on TF1 Info in 2025



Ensuring responsible practices in our activities

Presentation of the responsible purchasing roadmap to our partner

suppliers





INVESTOR PRESENTATION

Societal fi governance

Strengthening our role as a trusted media company



06.

Share information

ḺCI MORЖIЖC SHOH



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TF1 - Television Francaise 1 SA published this content on May 20, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 20, 2026 at 15:46 UTC.