The Estée Lauder Companies Inc. announced WPP as its first-ever global media partner, marking a significant advancement of its One ELC operating model, a scalable system designed to operate faster, execute with greater discipline, and drive growth. As a core component of its One Operating Ecosystem within One ELC, the Company has appointed WPP as its first global media partner, establishing a unified, enterprise-led approach to media buying designed to enable greater scale, precision, and impact. The Company is moving from a decentralized regional media structure to a connected global system powered by data, technology, and AI.

This model strengthens the Company?s ability to generate and capture demand while improving media effectiveness and efficiency at scale and at speed. With WPP?s appointment, the Company?s One Operating Ecosystem is now in place and brings together a coordinated set of best-in-class strategic partners to modernize and scale how it operates globally.