The Interpublic Group of Companies, Inc. is a world leader in publicity and marketing services. The group designs and executes publicity campaigns and supplies consulting, media space purchasing, strategic planning, direct marketing, public relations, institutional communication, and other services. Net sales break down by activity as follows:
- media, communications, interactive marketing and digital services (40%): IPG Mediabrands, UM, Initiative, KINESSO, Acxiom and MRM;
- integrated advertising services and corporate identity and branding (36.5%): FCB, IPG Health, McCann Worldgroup, MullenLowe Group, s Campbell Ewald, Carmichael Lynch, Deutsch LA, The Martin Agency, etc.;
- public relations and specialised communications services (23.5%): IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum and Octagon.
Net sales break down geographically as follows: the United States (64%), the United Kingdom (8.8%), Europe (8.7%), Asia/Pacific (7.5%), Latin America (4.4%) and other (6.6%).
