The Original Donut Shop announced its latest flavor innovation, The Original Donut Shop® Pop-Tarts? Brown Sugar Cinnamon-flavored K-Cup® pod. Meet new go-to brew and treat yourself to Crazy Good coffee bursting with notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts® toaster pastries in every cup.

The new flavor innovation can easily be enjoyed hot or iced with any Keurig® brewer. To celebrate the collaboration, The Original Donut Shop® will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27. Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees.

Forgot your clear bag at home? Do-nut worry ? attendees can upgrade to a new stadium-compliant clear bag with customizable patches and charms that add a playful, collectible twist to their game-day style.

The Original Donut Shop® Pop-Tarts(tm) Brown Sugar Cinnamon K-Cup® pod is currently available for purchase exclusively online at Keurig.com, and coming soon to Walmart.com and Amazon.