The Vita Coco Company announced that Shelley Broader was appointed as a Class II member of the Board of Directors. Shelley Broader is a highly accomplished executive and corporate director with a distinguished track record of leading and transforming iconic retail and consumer brands. Ms. Broader brings more than 25 years of global leadership experience, having served as President and Chief Executive Officer of Chico?s FAS, Inc., Walmart EMEA, Walmart Canada, and Sweetbay Supermarkets, as well as President and Chief Operating Officer of Michaels Stores.
She has overseen organizations with up to $65 billion in P&L responsibility, driving growth, digital innovation, and operational excellence across mass retail, specialty retail, grocery, and consumer services sectors. Ms. Broader currently serves on the boards of Loblaw Companies Limited, IFCO Systems GmbH, Inspire Medical Systems, Inc., and Luke?s Lobster, and has previously held board roles with Dutch Bros., Raymond James Financial, Inc., and Massmart Holdings Limited. She is widely respected for her expertise in strategy, risk oversight, executive development, digital transformation, and ESG leadership.
The Vita Coco Company, Inc. offers a platform for brands in the functional beverage category. The Company’s brands include the coconut water, Vita Coco; clean energy drink Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. Its branded portfolio is led by its Vita Coco brand, which is engaged in the coconut water category in the United States, and also includes coconut oil, juice, and milk offerings. It supplies private label products to retailers in both the coconut water and coconut oil categories. Additionally, the Company is also engaged in bulk product sales to beverage and food companies. Its Americas segment comprised of its operations primarily in the United States and Canada and the International segment comprised of operations primarily in Europe, the Middle East, Africa, and the Asia Pacific regions. The Company’s products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and foodservice channels.
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