Tilray Brands, Inc. teamed up with The Magnum Ice Cream Company to give an adult upgrade to a classic. Tilray announced its line of exclusive Popsicle Hard flavored ready-to-drink beverages, inspired by the iconic flavors Popsicle fans grew up with to bring a nostalgic favorite into a new format for 21+ consumers in the U.S. By pairing Tilray?s beverage innovation expertise with Popsicle?s legacy and fanbase, Tilray set out to capture the taste and joy of Popsicle with an added 5% ABV kick, available in non-carbonated Hard Cherry, Hard Orange and Hard Grape. The Popsicle Hard Variety Pack will include 4 of each fan-favorite flavor and will be rolling out in March in select retailers nationwide.
Tilray?s exclusive Popsicle Hard Firecracker beverage will launch in May 2026 - blending consumers? love for the festive flavor in this new format. Available in 12 packs of 12-ounce slim cans, the Popsicle Hard Variety Packs can be found at major retailers across the country including Walmart, Kroger, Albertson?s, Safeway, Food Lion, Ingles and Buc-ees.
