Online marketing firm Tradedoubler has established Bridge Retail Media in partnership with entrepreneurs Daniel Weilar and Sebastian Schröder.

The venture aims to build a scalable retail media network across Europe.

The initiative is described as a strategic move into the retail media space, focused on strengthening the value proposition for advertisers and publishers. The network is designed to connect multiple retailers, enabling collective reach and seamless integration.

No financial details regarding the venture were disclosed.