Tubby Todd is officially launching nationwide at Target beginning January 6, 2026. Marking the brand's first major brick-and-mortar retail expansion, Tubs Todd will be available in more than 1,100 Target stores across the U.S. and on Target.com. The nationwide rollout includes a dedicated in-store end cap featuring Tubs Todd's bestselling clean skincare products for babies and families--underscoring Target's commitment to modern family care and Tubs Todd's leadership in the baby skincare category.
Tubs Todd is the first baby skincare brand in years to secure a dedicated end cap at this scale. Founded by husband-and-wife duo Brian and Andrea Faulkner Williams, Tubs Todd began as a parent-driven solution for their own children's sensitive skin and has since grown into one of the most trusted names in family skincare. Beyond its products, the brand has built a highly engaged parent community--anchored by a private Facebook group of more than 25,000 members and a social following of more than 600,000 on Instagram--where families share routines, tips, and real-life support.
With its Target debut, Tubs Todd brings increased accessibility to parents seeking clean, effective skincare for sensitive, dry, or eczema-prone skin--without compromising on quality or formulation standards. The brand's focus on thoughtful ingredients, joyful design, and everyday functionality continues to resonate with modern families nationwide. Shoppers can now find the following Tubs Todd products in Target stores and on Target.com; All Over Ointment - Eczema Treatment (3.5 oz): $21.99 /8 oz): $35.99; Best-selling, National Eczema Association approved formula with 1% Colloidal Oatmeal to help moisturize and soothe sensitive, dry, or Eczema-prone skin; Hair + Body Wash (8.5 oz): $16.99; A gentle, plant-based cleanser that hydrates and nourishes skin from head to toe; Everyday Lotion (8.5 oz): $16.99; A lightweight, moisturizing lotion designed for daily sensitive-skin support; Sweet Cheeks Diaper Paste Spray (2 oz): $15.99; A clean, convenient diaper rash spray that helps soothe and protect delicate skin; Cradle Cap Gel (1.8 oz): $15.99.
Contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve, and prevent symptoms of Cradle Cap, including scaling, redness, and irritation, to reveal healthier looking skin; The Regulars Bundle (set of 3): $49; A curated set of three sensitive skincare essentials--Hair + Body Wash, All Over Ointment, and Everyday Lotion--bundled for convenience and value. Tubs Todd products remain available on Tubby Todd.com and Amazon, with Target serving as the brand's first national brick-and-mortar Retail partner.
