Uncrustables has announced a brand evolution: the entire Uncrustables portfolio will become fridge friendly, with a full consumer rollout slated to begin this summer. Announced at the Consumer Analyst Group of New York (CAGNY) 2026 Conference, the portfolio evolution reflects the ongoing commitment to enhancing convenience and accessibility by removing a common consumer barrier--thaw time. The fridge friendly evolution maintains the brand's Unbeatably Soft Bread®?
baked daily in U.S. bakeries with no artificial preservatives and frozen on site. In late 2025, Uncrustables®? introduced two new morning flavors -- Up & Apple??
(Peanut Butter & Apple Cinnamon Jelly) and Bright-Eyed Berry?? (Peanut butter & Strawberry Jam) with more protein than classic Uncrustables®? sandwiches.
These morning flavors each deliver 12g of protein per sandwich and can currently be enjoyed from the freezer or straight from the fridge for up to five days, blending convenience and nutrition for busy morning. These two new flavors are available nationwide at Kroger, Walmart and Target. Starting this summer, all Uncrustables®?
flavors will continue to be available in the freezer aisle, and consumers will have the option to store them in the freezer or in the refrigerator for immediate enjoyment. Media can request samples of Uncrustables®? Up & Apple??
and Bright-Eyed Berry®? now--and stay tuned for an official summer 2026 reveal, when the brand will roll out its complete fridge friendly lineup. Fridge friendly Uncrustables®?
sandwich give consumers the flexibility to store them wherever it works best - keep them in the fridge for grab-and-go convenience for up to five days, or store them in the freezer for longer-term enjoyment - all while still being sold in the freezer aisle. When will fridge friendly Uncrustables®®? be available?
The full fridge friendly rollout is slated for summer 2026. Two 12g protein, fridge friendly morning flavors are available now.
