Univar Solutions B.V. announced an exclusive distribution partnership between their Foodology by Univar Solutions business and Ashland Inc. Beginning January 1, 2026, this collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA, enhancing texture, stability, and processing for food manufacturers. The new partnership covers a range of products, including methylcellulose (MC), hydroxypropylmethylcellulose (HPMC), carboxymethylcellulose (CMC), hydroxypropylcellulose (HPC), ethylcellulose (EC), and PVPP. In today's food and beverage manufacturing, cellulose ethers play a versatile and functional role in next generation applications serving diverse markets, including vegan foods and beverages, plant-based meats, and gluten-free bakery products.
With insight into global food and beverage trends, Foodology by Univar Solutions delivers the quality ingredients that customers need to stay ahead of evolving consumer tastes, helping them create innovative, trend-forward recipes that resonate. Backed by Foodology's technical expertise and Solution Centers, including a test kitchen in Essen, Germany, Germany, the companies are excited to collaborate on launching innovative food and beverage products and delivering sustainable, nutrition-focused solutions worldwide. See how Foodology by Univar Solutions is helping today's brands elevate the culinary experience and shape the future of food.
Discover how Ashland's cellulose ethers and PVPP can drive innovation in the food and beverage market. countries in agreement include, effective as of January 1, 2026: United Kingdom, Ireland, France, Spain, Portugal, Germany, Austria, Switzerland, Hungary; effective as of March 1, 2026: UAE, Saudi Arabia, Lebanon, Kuwait, Bahrain, Jordan, and Oman; effective as of April 1, 2026: Turkey.
